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Business Partner Program
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Dear Current and Potential Business Partners:

Welcome to the Atlanta Association of Legal Administrators’ 2017 Business Partner Program. Our chapter is one of the largest in the country and represents legal managers performing operations, administration, IT, HR, marketing and finance functions for companies and firms throughout the state of Georgia.

2016 has been an exciting year for us! Our membership continues to grow, giving us the ability to expand opportunities for you to network, engage and increase visibility with our members.

We Heard You

In 2016, we enacted several changes to our Business Partner Program.  We changed the format of our largest Business Partner event of the year, merged two sponsorship levels into one, more inclusive level, and added networking opportunities for every sponsorship level.

This year’s inaugural E2E: Where Education Meets Expertise (f/k/a BP Expo) was attended by over 120 key decision makers from law firms and legal departments. This was an increase of over 75% in attendance from the prior year. Feedback from members and business partners was overwhelmingly positive. Members rated the addition of education, the change of location and the timing as key motivators for attending this year. We expect 2017’s E2E event to exceed this year’s success and plans are already in place to host it at the Georgia Aquarium on August 16, 2017.

Additionally, Business Partners were able to take advantage of the new opportunity to use tickets to attend meetings they were previously excluded from attending. The added face-time and education proved invaluable for many of our Business Partners.

Looking Ahead

In 2017, Business Partners will have more occasions to develop positive relationships and become trusted resources to our 220+ members. Tickets will remain a part of the program and, this year only, any unused tickets will be rolled over for returning Business Partners who weren't aware of this added feature. Of course, the higher your sponsorship package, the more events you will have access to attend. See adjoining table with sponsorship details.

It is vital to AALA that we offer the highest level of value to our Business Partners and we will continue to host meetings during the year to make sure you are maximizing your sponsorship opportunities!

As a valued business provider you will have the chance to build relationships with key influencers and decision makers in legal management, representing over 140 law firms, corporate legal departments and government legal agencies in Atlanta and throughout the state of Georgia.  

Reserve your spot as a valued 2017 AALA Business Partner today!

Amy Anderson, CLM
Director of Business Partner Relations

BP Sponsorship Documents

Item Name Posted By Date Posted
2017 Business Partner Program PDF (386.92 KB) Administration 10/17/2016

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