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E2E: Where Education Meets Expertise

This year's E2E: Where Education Meets Expertise event will again be held at the Georgia Aquarium (Oceans Ballroom) on August 16, 2017. We will have educational sessions throughout the day to encourage greater member participation.

We hope to see you at AALA's biggest event of the year. If you are a 2017 AALA Business Partner, E2E is already included in your sponsorship. If you are not an AALA Business Partner, you may still participate as an Exhibitor for $1750.

With approximately 125 attendees from over 80 law firms, this event is the best way to meet decision makers in the Atlanta legal market.

We need all AALA Business Partners to complete registration by July 14. We are offering a choice of table type again this year (6’ table or high boy). Regardless of the table you choose, you will have the same amount of space for your booth. If you do not register, table selections will be made for you. Please note that electricity is available, but it is limited at the Georgia Aquarium and affects your booth location (outer walls). Wi-Fi will be available at no additional cost.

If you are here to purchase additional sponsorship opportunities, please keep reading - DO NOT CLICK TO REGISTER YET.

Additional Sponsorship Opportunities

The following additional sponsorship opportunities are available on a first come, first serve basis. Registration for the additional sponsorship opportunities will open promptly at 9am on Monday, June 19, 2017. Purchases will be made directly through the website and will be accepted upon credit card payment only. Due to high interest in the additional sponsorship opportunities, we have expanded the options to include:

(1) E2E Tote Bags: $2,000

  E2E Tote Bags are provided to attendees of E2E to use while collecting material during the event. Your company logo will be prominently displayed on the bags.




  (1) E2E Polo Shirts: $1,500


E2E Polo shirts will be provided to members of the AALA Board and E2E Planning Committee. The shirt will include the AALA Logo on the front of the shirt and your company logo on the sleeve.




 (1) E2E Lanyards: $1,500 Each
  Lanyards will be used for member/guest attendee name badges and will have your company's name printed on the lanyard. Exhibitor lanyards are not included in this sponsorship. 



 (1) Recharge Station: $850
The 'recharge' station will be prominently featured in high traffic areas and will include a table and chairs with your company logo prominently displayed on the lighted boxes as seen in the example picture.



  (1) In-Kind Printing of E2E Guide & Signage ($0)
Printing of E2E Guide & event signage will be done in-kind. The E2E Guide will include a full-page company advertisement on back cover.  




Click HERE to register for E2E.

June 13 Orientation Meeting

The AALA Business Partners were invited to attend an E2E orientation meeting to learn more about E2E and the registration process. If you were unable to attend, please see the PowerPoint presentation in the documents section below.

Other Important Informational Documents (posted below)

E2E Quick Fact Sheet

Registration Step-by-Step Instructions

  • Business Partner
  • Exhibitor

Save the Date Card: if you are interested in sharing information about E2E with your clients (AALA Members or potential members), please feel free to distribute this card. There is no charge for AALA Members or legal managers that qualify for AALA Membership.

Shipping guidelines & instructions for the Georgia Aquarium


E2E Event Agenda (Tentative)

7:30a - 9:30a: Business Partner Registration, Breakfast and Exhibit set up
9:00a - 10:00a: Keynote Speaker: Ritu Bhasin
10:00a: Legal Marketplace Opens
10:30a - Bold Bites Sessions
12:00p – 2:00p: Buffet Lunch in Legal Marketplace
2:00p – 3:00p Closing/ Drawings/ Announcements / 50/50 Raffle
3:00p: Exhibitor break down


50/50 Raffle - Charitable Donation Opportunity

New this year, we will be having a 50/50 Raffle at our E2E event. We will be selling raffle tickets at this year’s E2E. AALA is going to start the ‘pot’ with $500. 50% of all proceeds from the raffle will be donated to a charity to be determined. The other 50% will be raffled off to our attendees. We will send details out about this in the near future.


Business Partner Raffle Drawings

Business Partners will be on their own for attendee raffle drawings this year. You may give away as many raffle prizes as you would like and in any manner you see fit. We do not recommend requiring members be present to win due to the large number of drawings that will be taking place that day. AALA will not be involved in the prize drawings this year at all.

Click HERE to register for E2E.

If you have any questions or issues registering, please contact Jennifer Brinkley.



E2E 2017 Documents

Item Name Posted By Date Posted
BP - E2E Orientation Meeting 2017.pdf PDF (883.83 KB) Administration 6/15/2017
E2E 2017 Fact Sheet.pdf PDF (102.5 KB) Administration 6/15/2017
E2E Business Partner Registration Instructions.pdf PDF (508.61 KB) Administration 6/15/2017
E2E Exhibitor Registration Instructions.pdf PDF (342.4 KB) Administration 6/15/2017
Save The Date.pdf PDF (596.9 KB) Administration 6/16/2017
Save The Date.jpg JPG (76.67 KB) Administration 6/16/2017
Package Handling.pdf PDF (431.44 KB) Administration 6/15/2017

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