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E2E Important Information
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E2E: Where Education Meets Expertise

This year's E2E: Where Education Meets Expertise event will again be held at the Georgia Aquarium (Oceans Ballroom) on August 15, 2018. We will have educational sessions throughout the day to encourage greater member participation.

We hope to see you at AALA's biggest event of the year. If you are a 2018 AALA Business Partner, E2E is already included in your sponsorship. If you are not an AALA Business Partner, you may still participate as an Exhibitor for $1500.

With approximately 125 attendees from over 80 law firms, this event is the best way to meet decision makers in the Atlanta legal market.

We need all AALA Business Partners to complete registration by July 15. We are offering a choice of table type again this year (6’ table or high boy). Regardless of the table you choose, you will have the same amount of space for your booth. If you do not register, table selections will be made for you. Please note that electricity is available, but it is limited at the Georgia Aquarium and affects your booth location (outer walls). Wi-Fi will be available at no additional cost.

If you are here to purchase additional sponsorship opportunities, please keep reading - DO NOT CLICK TO REGISTER YET.

Click HERE to register for E2E.


Additional Sponsorship Opportunities

The following additional sponsorship opportunity is available on a first come, first serve basis. Registration for the additional sponsorship opportunity will open promptly at 9am on Friday, June 15, 2018. Purchases will be made directly through the website and will be accepted upon credit card payment only.

(1) E2E Tote Bags: $2,000


E2E Tote Bags are provided to attendees of E2E to use while collecting material during the event. Your company logo will be prominently displayed on the bags.



June 12 Orientation Meeting

The AALA Business Partners were invited to attend an E2E orientation meeting to learn more about E2E and the registration process. If you were unable to attend, please see the PowerPoint presentation in the documents section below.

Other Important Informational Documents (posted below)

E2E Quick Fact Sheet

Registration Step-by-Step Instructions

  • Business Partner
  • Exhibitor

Save the Date Card and Agenda Brochure: if you are interested in sharing information about E2E with your clients (AALA Members or potential members), please feel free to distribute the postcard or the agenda brochure. There is no charge for AALA Members or legal managers that qualify for AALA Membership.

Georgia Aquarium Information

  • Floorplan
  • Shipping guidelines, instructions and forms

If you have any questions or issues registering, please contact Jennifer Brinkley.


E2E Event Agenda


7:00a - 8:30a: Business Partner Registration and Exhibit set up
8:30a - 9:15a: Member Registration, Breakfast & Legal Marketplace Open
9:15a - 10:15a: Keynote Speaker: Todd Henry
10:15a: Legal Marketplace Open
11:00a: Bold Bites Sessions
12:00p - 2:00p: Buffet Lunch in Legal Marketplace
2:00p: Bold Bite Session
2:30p - 3:00p: Announcements & 50/50 Raffle
3:00p: Exhibitor break down


50/50 Raffle - Charitable Donation Opportunity

We will be have a 50/50 Raffle at our E2E event again this year. We will be selling raffle tickets for $25. at this year’s E2E. 50% of all proceeds from the raffle will be donated to the Atlanta Community Food Bank. The other 50% will be raffled off to our attendees.This is a great opportunity to raise money for a good cause. Consider purchasing raffle tickets as a prize drawing at your booth!


Business Partner Raffle Drawings

Business Partners will be on their own for attendee raffle drawings this year. You may give away as many raffle prizes as you would like and in any manner you see fit. We do not recommend requiring members be present to win due to the large number of drawings that will be taking place that day. AALA will not be involved in the prize drawings this year at all.

Click HERE to register for E2E.

If you have any questions or issues registering, please contact Jennifer Brinkley.



E2E Documents

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These are documents related to the 2016 E2E event.
Item Name Posted By Date Posted
Client Event Information.pdf PDF (516.64 KB) Administration 8/11/2016
Client Vendor Form.pdf PDF (320.33 KB) Administration 8/11/2016
E2E Brochure Mailer 2018 PDF (1.3 MB) Administration 6/14/2018
E2E Business Partner Registration Instructions PDF (612.41 KB) Administration 6/14/2018
E2E Exhibitor Registration Instructions PDF (463.77 KB) Administration 6/14/2018
E2E Fact Sheet 2018 PDF (98.69 KB) Administration 6/14/2018
E2E Save the Date Postcard PDF (533.43 KB) Administration 6/14/2018
GA Aquarium Package Handling PDF (602.13 KB) Administration 6/14/2018
Oceans Ballroom Layout JPG (54.22 KB) Administration 6/14/2018

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